Do you know, a Slow Website Costing you Sales?
How? Let’s learn more…!
Slow Website: Slow and steady wins the race but this isn’t just a race, and the internet speed should definitely pay off the money invested by us by just loading websites in the blink of an eye. Expecting way too much? Maybe not or maybe your internet has never been this fast.
Your web presence is probably non-negotiable especially if you want to attract more potential business, and you want to assure about your web presence. But if your website is running in slow motion, there is a possibility that you might lose your potential customers which will end up clicking away before they could engage. Worse yet, they might never turn around.
When you take a glimpse of how much of revenue is going down the drain like water through your highly viscous loading website. You might end up rethinking about it.
How fast will be furious?
Web analytics tells us how fast should be your flash. The research shows that half of the visitors expect a page to load within two seconds.
Almost around 40% of the visitors will give up within 5 seconds, and roughly 14% of people who aren’t satisfied with load time will shop somewhere else. Over half of them won’t even keep the loyalty to your brand or website.
Some more numbers talking are how that 80% of people won’t even look back to your website following a slow load time, and as well all know humor and bad words spread faster than the plague and flu almost half of those people will end up sharing their poor experience with friends, family, and others.
Apparently, the faster the better, and you need to load in at least two seconds. It is worth understanding that exactly why speed is important, though — it impacts more than just immediate customer satisfaction.
SEO and the Page Pace
A slow site doesn’t just mean that people will switch from your page in frustration. It can even mean that they will never find it in the first place as search engines (probably Google) consider web page loading time while deciding their rankings as well. After all search engines want to return results that meet people’s needs, and a slow loading site is going to be a bummer even for them.
For instance, if your site is slow to load you will be penalized, which means that your page might have less chance of showing up in top page rankings, even when your content speaks for itself. Given how much people use mobile devices and mobile applications on which page loading speed will impact the consumer experience even on a more serious note then on desktop computer websites, it’s clear that how quickly your pages load will continue to be an important consideration for even an SEO expert.
The influence on Loyalty and Ranking
If people can’t access your information or services which you’ve published out there, then they are not likely to remember your brand, if at all. A bad user experience sticks around. And with the cut-throat competition on the internet, which is accessible with just a few keystrokes, that people tend to look elsewhere even more quickly when they are left unresponded.
There might be people who do persist with your slow website, but this ain’t to be considered a victory. This could be in vain for business. People tend to leave reviews when a business performs better than expected or worse than expected. An awfully slow site will motivate reviewers to reflect their feelings.
We live in a time where likes and comments hold more power then the constitution holds theoretically. Once your brand is associated with rendering poor quality, it is hard to break through those shackles.
The price of snail-paced Sites
For a lot of companies, money does do the talking only. Brand reputation and customer loyalty are more complicated to track; true.
Yet The revenue loss, however, is traceable.
If your conversion rate takes a down graph path, your revenue follows the same path. Delay of a second can drop your revenue. According to an estimate, almost $500 billion in e-commerce revenue disappears because of slow loading.
Dealing with upset customers and lost purchases can turn customer service into a business nightmare. Fixing customers’ problems and apologizing for their poor experiences costs money. Thus, Your support department has to shoulder additional stress and you will have to pay the bill indirectly.
Breeze Up Your Site
First, don’t assume that your site is fine. Just cause it is working doesn’t mean that it is working fine. Monitoring your site and understanding the analytics is important to understand how fast your site and also tracing hourly patterns.
If you recognize that your site is showing symptoms of lagging lately then speed up your site to save your about to be lost revenue. Optimizing can be as simple as configuring images and file sizes to smaller versions. Basic steps like removing unnecessary resources will speed up your site and cut down the poor user experience.
A faster site is a smart business move even if your page already loads fairly quickly. Even a pace increment of a second can boost page views, conversions, and sales to a huge level. It can also keep your customers loyal and royal in telling others about your fantastic website without any reservations.
Don’t give anyone a reason to go to your competition because of a Slow Website
The cost and effort of optimizing a site are worth it if you are already aware of how much revenue you could lose due to that lag. A snail-paced sluggish website will damage your brand. As speed becomes a key feature, the damage becomes worse. Investing in a fast site is a smart decision that you have to take right. After all, you are investing in user experience and a booming business. So you have learned why you need to take action if you are dealing with a Slow Website.