Search Engine Optimization

10 Top SEO KPIs Must be Tracked to Increase SEO Success

Search engine optimization is an important and integral part of any online marketing strategy. It’s hard to come up with a successful SEO strategy if you don’t know what your KPIs are or how they correlate with one another. In this blog post, we’ll cover 10 top SEO KPIs that you should be tracking in order to increase your search engine optimization success.

1. Direct Visits to Your Website

Desktop with Some Graphics

The number of direct visitors indicates your SEO is growing in the right direction.

Direct visits to your website” refers to people who type out your URL or click on a link that leads them directly onto your site, rather than navigating through other pages first. Some websites have an RSS feed with links leading back to their home page; these count as “direct visits.

These are also considered good indicators that organic traffic and search engine optimization (SEO) are working well together. They show how many people found you without doing any work – just by typing something into Google! So it’s important for bloggers and businesses to monitor this KPI closely.

2. Time Spent on the Website

Time Spent on the website Stats

Time spent on your website by visitors is a great indicator of how much organic traffic you’re getting. If someone spends one minute on your site, that’s an indication they found something interesting and want to keep exploring. The engagement level will be higher for people who spend more time with the content.

we can enhance our engagement rate so that time spent on the website reflects an even higher level of engagement.

3. Pages Visited per Session

Page visited per session is also an important factor to monitor for SEO. It indicates what people are clicking on and how engaged they are with the content as they explore your site.

you need to make sure that you have an engaging website so that people don’t bounce off after a one-page visit, which would result in low numbers for this KPI.

That said if someone visits two pages before leaving it means he or she is still interested but perhaps just not finding what he or she was looking for at your website yet.

4. Bounce Rate

Image Showing Website's Bounce Rate

Lower the bounce rate of a website also indicates that things moving in the right direction.

Many people also confuse bounce rate with pageviews. Bounce Rate is the percentage of single-page visits on your website, which will be a high number if you have many products or services for sale and not enough pages to provide more information about each one.

For instance, Amazon has thousands of different product categories so they might only show four links at once in their category listings depending on how broad a topic it is. If someone clicks on Product A then they’ll see that option’s content plus another three options before being brought back to the homepage as opposed to only seeing one other link like some sites do when listing out all of their available products by default instead of presenting them in an organized way from several different categorical classifications.

we can add values with respect to information, engaging entities such as infographics, videos, and quality pictures on the website page to reduce the bounce rate of the page.

5. Total Number of Backlinks

Total number of quality backlinks that are relevant to the niche and website

The total number of backlinks is an important SEO metric to track. It’s the only measure that you can directly affect, and it also has a strong correlation with your rank on search engine results pages (SERPs).

The higher your SERP ranking, the more traffic potential you have. Quality links are worth much more than just a few hundred or thousand because they’re from sources trusted by Google algorithms.

Even if you don’t get thousands of backlinks, quality ones add up quickly in terms of how well-ranked your site will be for keywords related to what you offer. This is an important SEO metric to track; it’s the only thing that we can actively do.

6. Total Number of Referring Domains (RD)

The total number of referring domains also suppose to be a significant factor and important KPI that reflects SEO results in general. More the number of referring domains, the more the chances of getting higher rankings.

Referrals Domain Rank: This is an important KPI that you should track every month to ensure accurate analysis and development in your SEO campaign.

In this section, it has been advised to keep a close eye on referring domains rank because if they are ranked too low then it will be difficult for your website content to get noticed by visitors which will also affect how well you’ll do with search engine ranking.

7. HTTPS or Website Security

Maintaining website security is now a super important factor that may decide the SEO results of your website.

This is because there are many people that browse the internet without actually using a secure connection and some visitors may be visiting from countries where it’s not always easy to get trusted certificates, so this will have an impact on how you rank in search engine results pages (SERPs).

With all of these factors considered, if we’re talking about securing the site with SSL then Google has been clear that they’ll favor sites that use encryption over those that don’t. So tracking whether or not your site uses security could make a difference as well.

8. Length of Content

Length of content can be considered an extra milestone in terms of SEO success. The comprehensive information on the page for a particular topic can lead to more page one ranking.

The full text will serve as reference material, which is another factor Google considers when assigning its rankings. In order to rank higher, your site should have enough content that addresses the questions people are asking about it and meet all of their expectations per what they find there.

It’s important to note not only how much quality content you produce but also how long it takes visitors from search engines to get through them – this is known as time-on-site or TOS (in most cases). You want potential customers/visitors viewing your web pages or blog posts

9. Keyword Used in the Metadata

Search engines like Google majorly identify a page from its Metadata and Heading tags on your page. So make sure to include your keyword in the metadata or heading tags. Keywords used in Meta title, in URL, and in the H tags will be used more by the search engines to rank your website.

To optimize for performance and usability, we need to track not only how many clicks on our web pages are coming from organic traffic sources but also what they do once on site.

10. Time on Site

The most important KPIs for SEO success are time-on-site or TOS (in most cases). You want potential customers/visitors viewing your web pages or blog posts for at least a few seconds before moving onto other sites in order to convert them into subscribers/clients.

TOS can help you identify where visitors leave too soon before converting with a visitor tracking tool like HotJar that provides heat maps of user behavior such as mouse movement and scrolling patterns


As you can see, there is a lot of different SEO KPIs to track. It’s important that you know what your goals and objectives are before actually starting the process in order to come up with an effective strategy for achieving them.

This is why it’s so important to make sure that you have all 10 of these top KPIs in place from day one or at least as soon as possible so that you’re able to optimize your search engine optimization efforts over time. For more stuff and related information about Digital Marketing Industry News, Stay tuned!


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