How to Improve Ecommerce Conversion Rate
This blog post is a conversion rate optimization article that goes in-depth into eCommerce conversion rate strategies. There are many different ways to improve your conversion rates, but we will discuss 8 key points that you can use as a starting point. If you want more information on how to increase your profits with better conversions, read this article now.
Include a Clear, Concise Description of the Product on Your Listing
Include a clear, concise description of the product is one way to improve your conversion rate. Sellers often make the mistake of selling products without including enough information about them on their listing page in order to convince buyers that they should buy what you are offering.
A good rule of thumb for writing descriptions is that each sentence includes only one idea and has an action word. If the first sentence isn’t a compelling reason why someone should click “Buy Now!” then there’s no point in continuing to read any further into the details.
Optimize Your Site for Mobile
Optimizing your site for mobile devices is super important. In a recent case study, it has been observed that more than 80% of people are now using mobile to surf the internet.
This means that if your website isn’t optimized for mobile, you’re missing out on a lot of potential customers. You might not be able to see them all very easily because they are small and the web pages can be hard to navigate or wide screens may have been set up for desktop viewing in order to make it easier to read text, but this doesn’t mean that these people aren’t there.
Use a Chatbot to Answer Customer Questions
Chatbots are using to answer frequently asked questions of your customer with any human intervention. You can set up a chatbot to answer basic questions that your customers may have.
-What kind of conditioner do I need?
This is what the chatbot will say: Hi! You might like our bestseller Pure Essentials Conditioners for silky, shiny hair or Super Strength Hair Repair Shampoo and Conditioner Set with Keratin Protein & Amino Acids if you’re trying to manage damaged hair. These are available at all Walmarts nationwide.
A chatbot has many advantages over an email response as they’re quick and easy to use, which means less time spent answering emails as well.
Create an Email Campaign that is Personalized and Relevant to the Customer’s Needs
Email campaigns for personalized to the products and your customer’s need.
There are many different types of email campaigns that can be used. One type is to send a customer an offer they may not have seen before and the other is to use relevancy algorithms, which are able to identify your customers’ needs. This way you know what products would be most helpful for them in addition to giving them more information about those products.
The best time frame for these emails depends on how often you think your customer will open them but usually if someone opens their email once every week or so then sending one weekly email campaign should work well enough.
Give offers they might not see elsewhere: Offer some discounts or deals that people may not find out about otherwise (especially during holidays)
Use High-Quality Images to Show off Your Products:
Quality images convert great and it’s proven. Using high-quality images can improve more eyeballs.
If you think about it, the product is your company’s best salesperson. A good photo of a well-lit and attractive product does wonders for customer conversion rates as potential customers are able to see what they’re getting before they buy.
A proper lighting scheme can make or break an image – if you’ve taken photos in a dark room with only fluorescent lights overhead then expect that these images won’t convert very well!
Low-quality photos may not even be worth posting as people will know right away that there is something fishy going on (and no one wants that). An improper background also makes photos look unprofessional which doesn’t bode well either when trying to sell a business online. Make sure your environment looks professional too.
Keep Shipping Costs Low and Offer Free Shipping
Keeping the product shipping cost low can enhance your overall conversion ratio. Sometimes if you offer low or free shipping to keep things in at a low margin, a surge in conversion rate can be seen.
-Offer free shipping (or at least low cost) to ensure people who are on the fence with their purchase can make up their minds.
-The strategy of making your products and services cheap is not always a good idea as it may attract more bargain hunters rather than buyers in need.
Make sure that any promotion or discount you offer has been thoroughly researched beforehand so you know what will work best for your business. The worst thing an eCommerce store could do would be to give out discounts during popular times where they have already sold most of their product, meaning customers might come back later only find nothing left there for them!
Be careful when placing expiration dates too; if the date happens to fall around holidays like Christmas and Black Friday.
An eCommerce site with a lot of traffic will offer free delivery.
This is one way to encourage people to purchase more than they would. It’s like getting the first item for free.” free shipping” can be an incentive that drives purchases even if it results in huge profits.
Some stores have these types of perks as part of their customer loyalty programs where you get rewarded points each time you make a purchase and then redeem those points for future discounts or coupons on your next order, meaning they are basically making money while giving things away! And we all know what happens when someone gets something for nothing – word travels fast and if other customers see how great this store is because of their generous return policies or reward system- many more
Offer a Variety of Payment Methods – PayPal, Apple Pay, etc
Offering a variety of payment methods can also lead to more conversion rates in an eCommerce website.
It is important to offer customers as many options for checkout, which would not only increase the chances that they are satisfied with the purchase but will likely spend more money on your site. It is recommended that you have at least two or three different ways of making payments so there are no problems when someone may need it and does not want to use their credit card.
Paypal has become one of the most popular forms of online transactions because it makes paying easier than ever! They provide security and peace of mind while shopping online since they keep customer account information private.
Provide fast delivery options
The fastest delivery options are must-have options to increase the conversion rate in a website. People don’t want to wait weeks on months to see their purchase delivered.
Make sure you have an attractive return policy in place for unhappy customers
If the customers aren’t happy with the delivered product, they must have a return facility. And this will help to improve the conversion rate.
The return policy must be as simple and easy as possible, provide customers with clear instructions on how to return the product for a refund or exchange. If you can figure out what went wrong they’ll be more likely to come back again in the future!
It’s important that you make returns hassle-free so people don’t mind buying from your store again – which means higher conversions.
A lot of different tactics can be used to improve conversion rates, but we’ve narrowed it down and listed 8 key points that are a great starting point. You may even find some new tips in this list that you haven’t yet tried! Now is the perfect time to start experimenting with these strategies for your business if they don’t already have a digital marketing strategy in place.
If you would like more information on SCORSH or any other topics related to Digital Marketing, then please stay tuned as there will be an upcoming blog post about just that soon enough.